Wondering how to market your dry cleaning business? Especially now that business is slow? When business is slow is exactly when you need to turn up your social presence. Most small businesses believe social media can be a useful marketing tool, however, most dry cleaners don’t have time to learn how to use social […]
FAQ: Kreussler Products and Coronavirus Disease 2019 (COVID-19)
In an effort to keep you up-to-date, we’re sharing an FAQ from Kreussler GmbH regarding Kreussler Products and the Coronavirus Disease 2019 (COVID-19). Review the information here: Kreussler_Coronavirus_FAQ_20200305_EN From the CDC, “The best way to prevent illness is to avoid being exposed to this virus. However, as a reminder, the CDC always recommends everyday preventive […]
How to Maintain your Vintage Garments
If you have made a commitment to buy fewer new things in 2020, hitting your local consignment shop or vintage store is a great place to refresh your wardrobe. Buying second-hand garments is better for the environment than purchasing fast fashion. This article will share how you can maintain vintage garments and get them ready […]
The Clean Dozen: Kreussler’s Golden Rules of Textile Cleaning
Textile Cleaning doesn’t have to be stressful. We wanted to share some easy-to-follow guidelines for cleaning your client’s clothes. Here’s our Clean Dozen: Kreussler’s Golden Rules of Textile Cleaning! 1. “Keep your true colors.” Sort garments by bright/dark color and heavy/light material. 2. “Don’t ruffle my fur.” Sort all leather and fur garments as well […]
Help with Yelp for Small Businesses
Do you need help with Yelp? Dry cleaners and small business owners have extreme opinions about Yelp. Many have received harsh reviews and don’t know what to do about it. Ignoring Yelp isn’t the answer. Let’s solve some of the issues with Yelp for small business and build positive momentum for your brand online. Help […]
A Look at our Strategic Partner: Union Dry Cleaning
This month Richard Fitzpatrick of Kreussler Inc. interviews Vic Williams of Union Dry Cleaning, a strategic partner of Kreussler. Richard Fitzpatrick: I would like to introduce our guest this month, Vic Williams, Eastern Sales Manager of Union. Richard Fitzpatrick: How many years have you been with Union? Vic Williams: In May, it’ll be twenty-nine years. […]
How to Keep Your Clothes Looking New
Clothes keep us warm, share our sense of style, and are a necessity every day. It’s important to know how to keep your clothes looking new. It’s not too hard or too expensive! Here are some smart ways to keep your favorite clothes looking new: Read the garment care tag carefully This is the most […]
An Ounce of Prevention: A Mechanic’s Advice on Plant Maintenance
This month we’re exploring machine maintenance. Richard Fitzpatrick interviewed Kevin Marois of Integrity Mechanical in Alberta, Canada who shares excellent advice for dry cleaners on what machine maintenance can help keep your equipment smoothly with fewer equipment failures. This was a recorded interview that was edited lightly for content. Richard Fitzpatrick: I would like to […]
Kreussler Marketing Solutions: Your Formula for Success
Let’s face it: social media can be a challenge! But it’s also a fantastic way for a small business to grow and reach potential customers. In this article, I’m going to share tips to use social media for dry cleaners that don’t break the bank or take hours of your precious time. Dry Cleaners can use […]
How To Prioritize Your Strengths To Get The Most Out Of Your Market
How do you make a million dollars in the dry-cleaning business? Start with two. Old joke. Funny, and not funny at the same time. Our is a rapidly changing industry. Pieces are hard to find. Staffing is difficult. And then there are all the rest of the challenges, which you know better than me. […]