Marketing for dry cleaners can seem like a daunting task and learning where to market your small business is essential. If you’ve been in business for a while or have marketing experience, you know the concept of “knowing where to put your marketing dollars.” When it comes to time and possible return on investment (ROI) for […]
How Kreussler Creates a Sustainable Company We’re Proud of
Our theme this month is sustainability, a great topic, and a core value for Kreussler. We’re going to share how Kreussler creates a sustainable company we’re proud of. We are fortunate to have our founding family still at the helm of Kreussler GmbH, now in the 4th generation of Kreussler/ Travers, and that for them, […]
Where is Sustainable Fashion Headed in the Future?
We need sustainable fashion to be the future of fashion. Changes need to occur from designer’s choices, clothes production, and supply chain to how consumers make their clothing purchases. Consumers think about sustainability across everything from resource management to product packaging, which speaks to the ever-broadening nature of the term “sustainability.” 73% of global consumers […]
Maintenance Tips from the Best TSRs in Textile Care
Machine and plant maintenance tips might not be a hot topic, but both are an essential part of running your dry cleaning business. As Benjamin Franklin said, “An ounce of prevention is worth a pound of cure.” Proper maintenance can save you money and downtime so let’s get to those maintenance tips! I’ve tapped into […]
30 Year Anniversary of Lanadol Wet Cleaning: Interview with Dr. Manfred Seiter
We’re marking a company milestone: the thirty-year anniversary of the LANADOL product launch and the wet cleaning process which Kreussler developed in partnership with Miele as our machine partner. Richard Fitzpatrick, Vice President of Kreussler Inc., interviewed Dr. Manfred Seiter for the history of wet cleaning and LANADOL, and here is what they had to […]
Product Spotlight: Lanadol AVANT
Meet LANADOL AVANT, part of the Kreussler LANADOL wet cleaning product range. LANADOL AVANT is the pre-spotting and cleaning booster within the suite of the LANADOL wet cleaning products. Removing stubborn fat, oil, grease, and pigment soil in the mild LANADOL application is easy and safe with the addition of LANADOL AVANT. Designed to be […]
3 Ways to Use Instagram to Boost Your Dry Cleaning Business
We’re all on our phones and computers more these days and it’s hard to know what social media is best to help reach your customers. You want to boost your dry cleaning business without spending money on ads since money is tight. Instagram is the place for dry cleaners to connect with their customers and […]
Are You Considering a Change to Wet Cleaning?
Adding or expanding a wet cleaning department to complement traditional solvent-based cleaning technology is much easier than a full conversion away from solvents entirely. However, with some thoughtful planning, correct capital investment, and realistic expectations transitioning to “water only” can successfully fulfill several long-term goals. Here are some things that Kreussler’s thirty years of experience […]
How to Grow Your Community like a Pro on Small Business Saturday [or any day!]
Today we want to talk about how to grow your community and how to reach those important local customers. Small businesses are the heart of every community, and each company started as someone’s dream. As we head into the holiday season, here are some ideas for Small Business Saturday and how you can be part […]
Have You Heard? Efficient Dry Cleaning Detergent is Your Best Bet to Clean
Have you ever looked at the ingredients label on a bottle of liquid laundry detergent? One of the first things you will find is water. There are multiple reasons for this. Cost is one, product viscosity and keeping different ingredients in solution are others. Still, in the end, the consumer is paying for something that […]
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