Our theme this month is sustainability, a great topic, and a core value for Kreussler. We’re going to share how Kreussler creates a sustainable company we’re proud of. We are fortunate to have our founding family still at the helm of Kreussler GmbH, now in the 4th generation of Kreussler/ Travers, and that for them, […]
Where is Sustainable Fashion Headed in the Future?
We need sustainable fashion to be the future of fashion. Changes need to occur from designer’s choices, clothes production, and supply chain to how consumers make their clothing purchases. Consumers think about sustainability across everything from resource management to product packaging, which speaks to the ever-broadening nature of the term “sustainability.” 73% of global consumers […]
How to Market your Dry Cleaning Business without Greenwashing
Bringing in the new year with new customers would be great! Here are some guidelines to market your dry cleaning business to help bring in customers without greenwashing. It’s important to build trust with your marketing messages. What is greenwashing anyway? Greenwashing is an ethical issue when companies overstate their sustainable business practices or make […]
Sense and Sustainability: Positive Changes in the Fashion Industry
It’s time for sense and sustainability to hit the fashion industry. French President Emmanuel Macron debuted his new Fashion Pact at G7, a set of shared objectives the fashion industry can work toward to reduce its environmental impact. The G7 Fashion Pact has three stated goals for sustainability: achieve zero greenhouse gas emissions by 2050 […]
Sustainability and Changes in the Textile Care Industry
A short interview about sustainability and textile care with Dr. Helmut Eigen, Managing Director of Kreussler Germany, Head of Textile Care. In what way have the general conditions for Kreussler’s textile care business changed in recent years? Two important framework conditions that influence our business: the market and the legislation. Over the last six or […]
What are Bio-Based Chemicals?
You may have heard the term “bio-based chemicals” but really didn’t understand what it meant. We’ll dive into the phrase “bio-based” and explain what it means as well as how it applies to our bio-based dry cleaning solvent. How are bio-based products better for the planet? The key environmental benefits of manufacturing and using bio-based […]
How to Embrace Circular Economy for Sustainability
A circular economy is a necessity to create a sustainable future. “A circular economy is an economic system aimed at minimizing waste and making the most of resources. This regenerative approach is in contrast to the traditional linear economy, which has a ‘take, make, dispose’ model of production. In a circular system resource input and waste, emission, and energy leakage […]
How Kreussler is a Sustainable Company
Our planet is compromised. “A report issued by the United Nations claims that we only have until 2030 to curb climate change before our planet starts seeing some pretty devastating effects. These include more heatwaves, hotter summers, extreme droughts, rising sea levels, and an increase in superstorms.” It’s up to individuals to make changes in their everyday […]
Why Use a Bio-Based Solvent?
Interest in bio-based products is growing in some industries and home markets but are bio-based products always the best choice? The answer is sometimes. Bio-based doesn’t automatically mean eco-friendly. A product containing plant-based or derived material is no guarantee it is safe or eco-friendly. Let’s look at palm oil for example; it was found […]
Sustainable Choices: 30 Wears for the Planet
There’s a movement to choose garments that will be worn for 30 wears. It’s the opposite of what is currently occurring with fast fashion and garments deemed “old” after three wears. Just three! Started by Livia Firth, the founder of Eco Age (a company which certifies brands for their sustainability) and wife of Colin Firth, […]