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How to Market your Dry Cleaning Business without Greenwashing

January 7, 2020 By Peg Fitzpatrick

How to Market your Dry Cleaning Business without Greenwashing

Bringing in the new year with new customers would be great! Here are some guidelines to market your dry cleaning business to help bring in customers without greenwashing. It’s important to build trust with your marketing messages. What is greenwashing anyway? Greenwashing is an ethical issue when companies overstate their sustainable business practices or make […]

Filed Under: Blog, Sustainable Practices Tagged With: dry cleaner'best practices for dry cleaners, dry cleaning, market your dry cleaning business

Sense and Sustainability: Positive Changes in the Fashion Industry

November 5, 2019 By admin

Sustainable Choices in the Fashion Industry - Kreussler Inc.

It’s time for sense and sustainability to hit the fashion industry. French President Emmanuel Macron debuted his new Fashion Pact at G7, a set of shared objectives the fashion industry can work toward to reduce its environmental impact. The G7 Fashion Pact has three stated goals for sustainability: achieve zero greenhouse gas emissions by 2050 […]

Filed Under: Blog, Sustainable Practices Tagged With: climate change, fashion industry, sustainability

Sustainability and Changes in the Textile Care Industry

August 6, 2019 By Katja Pryss

Sustainability and Changes in the Textile Care Industry

A short interview about sustainability and textile care with Dr. Helmut Eigen, Managing Director of Kreussler Germany, Head of Textile Care. In what way have the general conditions for Kreussler’s textile care business changed in recent years? Two important framework conditions that influence our business: the market and the legislation. Over the last six or […]

Filed Under: Blog, Sustainable Practices Tagged With: Kreussler Textile Care, sustainability, textile care

What are Bio-Based Chemicals?

August 6, 2019 By Peg Fitzpatrick

What are bio-based chemicals?

You may have heard the term “bio-based chemicals” but really didn’t understand what it meant. We’ll dive into the phrase “bio-based” and explain what it means as well as how it applies to our bio-based dry cleaning solvent. How are bio-based products better for the planet? The key environmental benefits of manufacturing and using bio-based […]

Filed Under: Blog, Sustainable Practices Tagged With: bio-based dry cleaning, bio-based solvent, SOLVON K4, textile chemistry

How to Embrace Circular Economy for Sustainability

May 7, 2019 By Peg Fitzpatrick

How to Embrace Circular Economy for Sustainability

A circular economy is a necessity to create a sustainable future. “A circular economy is an economic system aimed at minimizing waste and making the most of resources. This regenerative approach is in contrast to the traditional linear economy, which has a ‘take, make, dispose’ model of production.  In a circular system resource input and waste, emission, and energy leakage […]

Filed Under: Blog, Sustainable Practices Tagged With: circular economy, sustainability, sustainable companies

How Kreussler is a Sustainable Company

February 5, 2019 By Peg Fitzpatrick

How Kreussler is a Sustainable Company

  Our planet is compromised. “A report issued by the United Nations claims that we only have until 2030 to curb climate change before our planet starts seeing some pretty devastating effects. These include more heatwaves, hotter summers, extreme droughts, rising sea levels, and an increase in superstorms.” It’s up to individuals to make changes in their everyday […]

Filed Under: Blog, Sustainable Practices Tagged With: How are companies sustainable?, How Kreussler is a sustainable company, kreussler, sustainable practices

Why Use a Bio-Based Solvent?

February 5, 2019 By Richard Fitzpatrick

Why use a bio-based solvent?

Interest in bio-based products is growing in some industries and home markets but are bio-based products always the best choice? The answer is sometimes.   Bio-based doesn’t automatically mean eco-friendly. A product containing plant-based or derived material is no guarantee it is safe or eco-friendly. Let’s look at palm oil for example; it was found […]

Filed Under: Blog, Sustainable Practices Tagged With: bio-based dry cleaning, bio-based solvent, siloxane, USDA bio-preferred

Sustainable Choices: 30 Wears for the Planet

January 8, 2019 By Peg Fitzpatrick

Sustainable Clothing: 30 Wears for the Planet

There’s a movement to choose garments that will be worn for 30 wears. It’s the opposite of what is currently occurring with fast fashion and garments deemed “old” after three wears. Just three! Started by Livia Firth, the founder of Eco Age (a company which certifies brands for their sustainability) and wife of Colin Firth, […]

Filed Under: Blog, Sustainable Practices, Wet Cleaning Tagged With: 30 wears, garment care, slow fashion, sustainable, sustainable fashion

Sustainable Fashion And Its Positive Impact On The Environment

September 4, 2018 By Peg Fitzpatrick

Sustainable Fashion And Its Positive Impact On The Environmen

Sustainable fashion is a relatively new evolution. There are many unknowns about the effects of ‘fast fashion,’ and how it impacts on the planet. Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. The counter movement, slow fashion, focuses on classic […]

Filed Under: Blog, Sustainable Practices Tagged With: adidas, fast fashion, Parley for Oceans, Stella McCartney, sustainable, sustainable brands, sustainable fashion

A Comprehensive Conversation about Sustainable Practices

September 4, 2018 By Richard Fitzpatrick

A Comprehensive Conversation about Sustainable Practices and Textile Chemistry

This month we’re pleased to share a conversation between Richard Fitzpatrick, Vice President of Kreussler Inc., Dr. Manfred Seiter – Technical Director for Textile Chemistry, Kreussler GmbH, and, Mr. Thomas Zeck – Commercial Director, Kreussler GmbH – about sustainability in the textile chemistry industry and Kreussler’s sustainable business practices. We wanted to share how Kreussler […]

Filed Under: Blog, Sustainable Practices Tagged With: kreussler, sustainable brands, textile chemistry

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