Every day we make many decisions, big and small, that affect our impact on the planet. So today, I want to share small acts of love for the planet. These small things can add up to less damage to our fragile home. To live with some level of comfort in the face of the future, […]
Sustainable Practices
How Kreussler Creates a Sustainable Company We’re Proud of
Our theme this month is sustainability, a great topic, and a core value for Kreussler. We’re going to share how Kreussler creates a sustainable company we’re proud of. We are fortunate to have our founding family still at the helm of Kreussler GmbH, now in the 4th generation of Kreussler/ Travers, and that for them, […]
Where is Sustainable Fashion Headed in the Future?
We need sustainable fashion to be the future of fashion. Changes need to occur from designer’s choices, clothes production, and supply chain to how consumers make their clothing purchases. Consumers think about sustainability across everything from resource management to product packaging, which speaks to the ever-broadening nature of the term “sustainability.” 73% of global consumers […]
How to Market your Dry Cleaning Business without Greenwashing
Bringing in the new year with new customers would be great! Here are some guidelines to market your dry cleaning business to help bring in customers without greenwashing. It’s important to build trust with your marketing messages. What is greenwashing anyway? Greenwashing is an ethical issue when companies overstate their sustainable business practices or make […]
Sense and Sustainability: Positive Changes in the Fashion Industry
It’s time for sense and sustainability to hit the fashion industry. French President Emmanuel Macron debuted his new Fashion Pact at G7, a set of shared objectives the fashion industry can work toward to reduce its environmental impact. The G7 Fashion Pact has three stated goals for sustainability: achieve zero greenhouse gas emissions by 2050 […]
Sustainability and Changes in the Textile Care Industry
A short interview about sustainability and textile care with Dr. Helmut Eigen, Managing Director of Kreussler Germany, Head of Textile Care. In what way have the general conditions for Kreussler’s textile care business changed in recent years? Two important framework conditions that influence our business: the market and the legislation. Over the last six or […]