Bringing in the new year with new customers would be great! Here are some guidelines to market your dry cleaning business to help bring in customers without greenwashing. It’s important to build trust with your marketing messages. What is greenwashing anyway? Greenwashing is an ethical issue when companies overstate their sustainable business practices or make […]
How to Maintain your Vintage Garments
If you have made a commitment to buy fewer new things in 2020, hitting your local consignment shop or vintage store is a great place to refresh your wardrobe. Buying second-hand garments is better for the environment than purchasing fast fashion. This article will share how you can maintain vintage garments and get them ready […]
Product Spotlight: DEPRIT PROFESSIONAL
Not one but six amazing products for your consideration. The DEPRIT PROFESSIONAL Spotting kit contains six unique and specially designed stain removers that will enable you to safely and quickly remove all traces of almost every type of stain coming over the spotting table. Numbered and color-coded for quick and straightforward identification, the DEPRIT line […]
Sense and Sustainability: Positive Changes in the Fashion Industry
It’s time for sense and sustainability to hit the fashion industry. French President Emmanuel Macron debuted his new Fashion Pact at G7, a set of shared objectives the fashion industry can work toward to reduce its environmental impact. The G7 Fashion Pact has three stated goals for sustainability: achieve zero greenhouse gas emissions by 2050 […]
The Clean Dozen: Kreussler’s Golden Rules of Textile Cleaning
Textile Cleaning doesn’t have to be stressful. We wanted to share some easy-to-follow guidelines for cleaning your client’s clothes. Here’s our Clean Dozen: Kreussler’s Golden Rules of Textile Cleaning! 1. “Keep your true colors.” Sort garments by bright/dark color and heavy/light material. 2. “Don’t ruffle my fur.” Sort all leather and fur garments as well […]
PRODUCT SPOTLIGHT: Hydrob EASY DRY
Water and oil proofing agent for waterproofing and stain protective finishing of textiles. Effective at low drying temperature. Prevents water, oil and other liquids from penetrating the textiles. Because it is relatively stable against mechanical and chemical influences the effect is permanent. Particularly suitable for first time finishing or refinishing of sportswear and rainwear, protective […]
Product Spotlight: LANADOL LICKER
Meet LANADOL LICKER, part of the Kreussler LANADOL wet cleaning product range. For wet cleaning leathers and furs, add LANADOL LICKER to the finishing bath. This product provides wet cleaned leather with its original suppleness; the colors are vibrant and deep. LANADOL LICKER is a leather oiling agent for the treatment of leather and suedes […]
How to Build a Solid Marketing Plan
Creating a marketing plan for 2019 [and beyond] gets more complicated by the minute. Sure, social media is a big part of marketing, but it’s still only a PART what your online marketing plan should be. Let’s look at the foundation of a solid marketing plan for dry cleaners and other small businesses. Your marketing […]
Sustainability and Changes in the Textile Care Industry
A short interview about sustainability and textile care with Dr. Helmut Eigen, Managing Director of Kreussler Germany, Head of Textile Care. In what way have the general conditions for Kreussler’s textile care business changed in recent years? Two important framework conditions that influence our business: the market and the legislation. Over the last six or […]
What are Bio-Based Chemicals?
You may have heard the term “bio-based chemicals” but really didn’t understand what it meant. We’ll dive into the phrase “bio-based” and explain what it means as well as how it applies to our bio-based dry cleaning solvent. How are bio-based products better for the planet? The key environmental benefits of manufacturing and using bio-based […]
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