Creating a marketing plan for 2019 [and beyond] gets more complicated by the minute. Sure, social media is a big part of marketing, but it’s still only a PART what your online marketing plan should be. Let’s look at the foundation of a solid marketing plan for dry cleaners and other small businesses. Your marketing […]
Wet Cleaning Chemicals: What is Professional Wet Cleaning?
What is professional wet cleaning? Do dry cleaners use wet cleaning? Are there special wet cleaning chemicals? Let’s look at some of the basics of professional wet cleaning. How is wet cleaning different than dry cleaning? Wet cleaning chemicals are more gentle than dry cleaning chemicals. In the wet cleaning process, clothes are cleaned with […]
Kreussler Marketing Solutions: Your Formula for Success
Let’s face it: social media can be a challenge! But it’s also a fantastic way for a small business to grow and reach potential customers. In this article, I’m going to share tips to use social media for dry cleaners that don’t break the bank or take hours of your precious time. Dry Cleaners can use […]
Green Marketing Tips for Dry Cleaners
We’re thrilled to have this guest article by Sara F. Hawkins, Esq. with green marketing tips for dry cleaners. As more and more attention is paid to the environmental impacts of chemical use, the dry cleaning industry as a whole gets placed under the microscope of regulators and grab the attention of consumer groups. Though […]
Learn How Branding Can Improve Your Business
Learning how and why to brand your dry cleaning business is an important part of gaining marketshare. This month Richard Fitzpatrick of Kreussler Inc. interviewed Jeff Davidson of Holly Cleaners in Boston, Massachusetts. Richard: First, I’d like to say thank you, Jeff Davidson, for joining us. Why don’t you give us a little bit of […]
An Innovative Approach to a Perfectly Clean Shirt
The most common item brought into every dry-cleaning facility does not get dry cleaned. Shirts outnumber every other garment on average 4 to 1 and despite your attempts to define your quality by how proficiently you can remove a stain from a silk blouse or expertly press that Italian suit. It is the quality of […]
Ten Great Wedding Inspiration Ideas to Boost Your Dry Cleaning Business
Spring is coming and with it comes wedding season. We wanted to share ideas to help grow your dry cleaning business using social media to tie into the wedding season. Wedding Inspiration Ideas from Instagram 1. Share from other Instagram accounts Brides love to plan and many head to Instagram for inspiration. You can use these […]
One Simple Thing You Can Do to Build Relationships
As owners of dry cleaning companies, all of us want to have successful relationships with our employees, our clients, our vendors and our professional advisors. The question then becomes, how do we achieve these relationships? While there is no simple, silver bullet answer, there is one strategy I can suggest that can take you far […]
How to Market Your Dry Cleaning Business in 2018
Are you struggling to market your dry cleaning business? You want to help educate your customers on your services but you do not know how? We want to help with some ideas on how to market your dry cleaning business. We understand that it is hard for dry cleaners to market their businesses and stay […]
12 Most Spotless Reasons Dry Cleaners Should be on Social Media
I recently read an article called 6 Reasons Dry Cleaners Should Ignore Social Media and my first reaction was, “Is this writer crazy?” My second reaction was to respond as to why that is not true for dry cleaners or any other small business owners. What is social media? “Social Media is the new Wild, […]