Machine and plant maintenance tips might not be a hot topic, but both are an essential part of running your dry cleaning business. As Benjamin Franklin said, “An ounce of prevention is worth a pound of cure.” Proper maintenance can save you money and downtime so let’s get to those maintenance tips! I’ve tapped into […]
How to Grow Your Community like a Pro on Small Business Saturday [or any day!]
Today we want to talk about how to grow your community and how to reach those important local customers. Small businesses are the heart of every community, and each company started as someone’s dream. As we head into the holiday season, here are some ideas for Small Business Saturday and how you can be part […]
How to Build a Solid Marketing Plan
Creating a marketing plan for 2019 [and beyond] gets more complicated by the minute. Sure, social media is a big part of marketing, but it’s still only a PART what your online marketing plan should be. Let’s look at the foundation of a solid marketing plan for dry cleaners and other small businesses. Your marketing […]
Wet Cleaning Chemicals: What is Professional Wet Cleaning?
What is professional wet cleaning? Do dry cleaners use wet cleaning? Are there special wet cleaning chemicals? Let’s look at some of the basics of professional wet cleaning. How is wet cleaning different than dry cleaning? Wet cleaning chemicals are more gentle than dry cleaning chemicals. In the wet cleaning process, clothes are cleaned with […]
Kreussler Marketing Solutions: Your Formula for Success
Let’s face it: social media can be a challenge! But it’s also a fantastic way for a small business to grow and reach potential customers. In this article, I’m going to share tips to use social media for dry cleaners that don’t break the bank or take hours of your precious time. Dry Cleaners can use […]
Green Marketing Tips for Dry Cleaners
We’re thrilled to have this guest article by Sara F. Hawkins, Esq. with green marketing tips for dry cleaners. As more and more attention is paid to the environmental impacts of chemical use, the dry cleaning industry as a whole gets placed under the microscope of regulators and grab the attention of consumer groups. Though […]
Learn How Branding Can Improve Your Business
Learning how and why to brand your dry cleaning business is an important part of gaining marketshare. This month Richard Fitzpatrick of Kreussler Inc. interviewed Jeff Davidson of Holly Cleaners in Boston, Massachusetts. Richard: First, I’d like to say thank you, Jeff Davidson, for joining us. Why don’t you give us a little bit of […]
An Innovative Approach to a Perfectly Clean Shirt
The most common item brought into every dry-cleaning facility does not get dry cleaned. Shirts outnumber every other garment on average 4 to 1 and despite your attempts to define your quality by how proficiently you can remove a stain from a silk blouse or expertly press that Italian suit. It is the quality of […]
Ten Great Wedding Inspiration Ideas to Boost Your Dry Cleaning Business
Spring is coming and with it comes wedding season. We wanted to share ideas to help grow your dry cleaning business using social media to tie into the wedding season. Wedding Inspiration Ideas from Instagram 1. Share from other Instagram accounts Brides love to plan and many head to Instagram for inspiration. You can use these […]
One Simple Thing You Can Do to Build Relationships
As owners of dry cleaning companies, all of us want to have successful relationships with our employees, our clients, our vendors and our professional advisors. The question then becomes, how do we achieve these relationships? While there is no simple, silver bullet answer, there is one strategy I can suggest that can take you far […]