Kreussler Inc.'s Blog

About Peg Fitzpatrick

Peg Fitzpatrick is the Marketing and Social Media Manager for Kreussler Inc. Peg is the co-author of the best-selling book The Art of Social Media: Power Tips for Power Users. Peg loves to travel and enjoys photography. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about social media and inspiring others to be their best.

Where is Sustainable Fashion Headed in the Future?

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We need sustainable fashion to be the future of fashion. Changes need to occur from designer’s choices, clothes production, and supply chain to how consumers make their clothing purchases. Consumers think about sustainability across everything from resource management to product packaging, which speaks to the ever-broadening nature of the term “sustainability.” 73% of global consumers […]

Maintenance Tips from the Best TSRs in Textile Care

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Machine and plant maintenance tips might not be a hot topic, but both are an essential part of running your dry cleaning business. As Benjamin Franklin said, “An ounce of prevention is worth a pound of cure.” Proper maintenance can save you money and downtime so let’s get to those maintenance tips! I’ve tapped into […]

30 Year Anniversary of Lanadol Wet Cleaning: Interview with Dr. Manfred Seiter

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We’re marking a company milestone: the thirty-year anniversary of the LANADOL product launch and the wet cleaning process which Kreussler developed in partnership with Miele as our machine partner. Richard Fitzpatrick, Vice President of Kreussler Inc., interviewed Dr. Manfred Seiter for the history of wet cleaning and LANADOL, and here is what they had to […]

3 Ways to Use Instagram to Boost Your Dry Cleaning Business

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We’re all on our phones and computers more these days and it’s hard to know what social media is best to help reach your customers. You want to boost your dry cleaning business without spending money on ads since money is tight. Instagram is the place for dry cleaners to connect with their customers and […]

How to Grow Your Community like a Pro on Small Business Saturday [or any day!]

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Today we want to talk about how to grow your community and how to reach those important local customers. Small businesses are the heart of every community, and each company started as someone’s dream. As we head into the holiday season, here are some ideas for Small Business Saturday and how you can be part […]

Seven Things You Should Know About Circular Fashion

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We’ve talked about a circular economy on the Kreussler Inc. blog in the past, and today we’re going to cover circular fashion. Circular fashion combines both sustainability and circularity,” says Dr. Anna Brismarto. “It can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly […]

How to Boost Local Marketing for Dry Cleaners

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Today we want to share some ideas for you to use local marketing for your dry cleaning business. There are many different ways to market your dry cleaning business: traditional advertising, Google ads, social media, email campaigns, and more. Being a local, small business means you want to reach the people closest to your dry […]

Product Spotlight: CLIP COMBI

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CLIP COMBI reliably protects textiles from static charges; the antistatic finishing remains effective even when wearing the clothing. Concentrated dry cleaning detergent with excellent antistatic properties and fragrance for hygienic textile cleaning. For use in Perc and hydrocarbon, and hydrocarbon blends, suited for charge or injection system machines. VOC-free. All of our products in the […]

How to Market Your Dry Cleaning Business When Business is Slow

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Wondering how to market your dry cleaning business? Especially now that business is slow? When business is slow is exactly when you need to turn up your social presence.   Most small businesses believe social media can be a useful marketing tool, however, most dry cleaners don’t have time to learn how to use social […]

How to Market your Dry Cleaning Business without Greenwashing

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Bringing in the new year with new customers would be great! Here are some guidelines to market your dry cleaning business to help bring in customers without greenwashing. It’s important to build trust with your marketing messages. What is greenwashing anyway? Greenwashing is an ethical issue when companies overstate their sustainable business practices or make […]