Partner Perspective: An Interview with Chris White of America’s Best Cleaners Continuing on our interview series on our blog, Richard Fitzpatrick interviewed Christopher White about America’s Best Cleaners and the state of the industry. This is a transcript of a recorded conversation. Richard Fitzpatrick: I’d like to welcome Christopher White, the Executive Director of America’s […]
About Peg Fitzpatrick
How to Use Email Marketing to Engage Customers and Grow Your Business
What is email marketing? Email marketing sends commercial messages to potential and current customers through email. It’s a form of direct marketing that uses electronic mail to communicate. The main advantages of email marketing are that it’s relatively inexpensive, fast, and easy to track results. 99% of people check their inbox daily, with some checking […]
How to Get Your Wardrobe Ready for Work Again
Is it time to get ready to go back to the office? Many offices are starting some form of hybrid work arrangement. Getting your wardrobe ready for work again doesn’t have to be overwhelming. Improving your work wardrobe will help make the process of going back to work easier. It is key to clear out […]
Small Acts of Love for the Planet: Why It’s Essential to be More Sustainable
Every day we make many decisions, big and small, that affect our impact on the planet. So today, I want to share small acts of love for the planet. These small things can add up to less damage to our fragile home. To live with some level of comfort in the face of the future, […]
Wet Cleaning for a Healthier Planet
Adding wet cleaning to your dry cleaning plant can lead to a healthier planet without sacrificing quality. Many customers would love the choice to have their garments cleaned in a more gentle process that is better for the planet. Here are a few reasons you need to wet clean: Wet cleaning is environmentally friendly. A […]
Where to Market Your Small Business
Marketing for dry cleaners can seem like a daunting task and learning where to market your small business is essential. If you’ve been in business for a while or have marketing experience, you know the concept of “knowing where to put your marketing dollars.” When it comes to time and possible return on investment (ROI) for […]