Great stuff PB, Peg! But, I speak to everyone, I know who I am, package myself well with striped shorts, aloha shirt, socks, sandals and a fedora, I annoy everyone with my first impression, and I mix it all up with synergy between everything!? Why aren’t I Steve Jobs yet?
Because from what you described, your goal isn’t to be Steve Jobs – you are a very well branded, consistent Bruce Sallan. Being the original, authentic YOU is always the best and you excel at that. 😀
This is the kind of stuff that Kawasaki talks about in his Enchantment book. Do you want to be the accountant who is great at crunching numbers or the one who makes his client’s financial dreams come true? All about the packaging. Of course even the most polished apple could have a rotten core, so you still need the fundamentals and ability to consistently deliver on your promises.
So true, Brian! I am a big fan of Guy Kawasaki and everything begins from the core. Without it, there is no firm foundation and without a solid footing, any branding effort is doomed to fail.
This is awesome. I’ve been thinking about exactly this lately. Once we know why we do what we do it also makes it a lot easier to make proper decisions about how we go about it – not just in terms of branding.
This TED talk from Simon Sinek is what’s inspired me. https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Hey Ben I am going to check out your link – I have watched some amazing TED talks that have inspired and educated me as well. Appreciate your thoughts as always! Peggy
Great stuff PB, Peg! But, I speak to everyone, I know who I am, package myself well with striped shorts, aloha shirt, socks, sandals and a fedora, I annoy everyone with my first impression, and I mix it all up with synergy between everything!? Why aren’t I Steve Jobs yet?
Because from what you described, your goal isn’t to be Steve Jobs – you are a very well branded, consistent Bruce Sallan. Being the original, authentic YOU is always the best and you excel at that.
😀
Good piece, advice!
Glad you liked it Denise! Appreciate all your support.
Peggy
This is the kind of stuff that Kawasaki talks about in his Enchantment book. Do you want to be the accountant who is great at crunching numbers or the one who makes his client’s financial dreams come true? All about the packaging. Of course even the most polished apple could have a rotten core, so you still need the fundamentals and ability to consistently deliver on your promises.
So true, Brian! I am a big fan of Guy Kawasaki and everything begins from the core. Without it, there is no firm foundation and without a solid footing, any branding effort is doomed to fail.
I appreciate your comments!
Peggy
A lot of fruit today are harmful. People should be carefull with it buying.
This is awesome. I’ve been thinking about exactly this lately. Once we know why we do what we do it also makes it a lot easier to make proper decisions about how we go about it – not just in terms of branding.
This TED talk from Simon Sinek is what’s inspired me. https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Hey Ben
I am going to check out your link – I have watched some amazing TED talks that have inspired and educated me as well.
Appreciate your thoughts as always!
Peggy